In Elfi's videos, children are treated with genuine respect and importance. Santa Claus speaks to them respectfully and shows that he knows a lot about their accomplishments and areas that need improvement. This personalized attention makes children feel truly significant and noticed. Recognizing and reflecting on their efforts is essential for them to value themselves, which later contributes to a healthy sense of self-worth.
Santa offers praise indirectly, saying things like "you can be proud of yourself," which helps children build internal motivation. This type of motivation comes from within and is based on the child's own needs, rather than seeking approval from others. Internal motivation is also crucial for developing strong self-confidence.
Elfi's team allows parents the freedom to personalize the video and does not require Santa to ask if the child has been good. I deeply appreciate this because psychology has long shown that such generalizations are confusing for children. They need specific feedback from adults (e.g., "I loved the beautiful colors you used for Santa's house in your drawing" instead of "What a lovely drawing of Santa's house!"). Clear feedback helps children understand why they are being praised or corrected. Based on this specific feedback, they develop a realistic self-image, knowing their strengths and areas for improvement. This realistic self-view further enhances their confidence and self-reliance.
Some adults are attached to the tradition of Santa asking about good behavior because it has been a part of their own childhood. I understand that for them, it is a cherished holiday tradition, and they may not want to let it go. It’s great that Elfi also offers this option.
I appreciate Elfi’s videos for more than just the joy they bring to children and the memories they create for families. They also contribute to a child's development by making them feel seen and accepted as they are, which can boost their confidence. I highly recommend them!
Eva Brozyna,
psychologist, certified
Gestalt psychotherapist